Conduct Your Own Website Audit

Using startsmall.THINKBIG!'s Website Audit Template
Website Content Audit

Is it clear what service/product your business provides or problem it solves?

Is there a clear and/or visible call to action on the Main Page and all other pages?

Does the content put you/your business in the front seat or the customer/client?

Consider the ratio of I’s/Me’s/We’s to You’s.

Does the content serve a purpose for the viewer? Does it offer anything to their story?

How would you rate the overall readability of the content on a scale of 1-5

(1 Being Unreadable)

ReadabilityUnreadableSlightly Difficult To ReadNeutralReadableEasy To ReadReadability

How would you rate the layout/design of the page in regards to usability?

Scale of 1-5 (1 lowest)

ReadabilityImmpossibleDifficult To UseNeutralUsableVery Easy To UseReadability
Any Added Notes On Content, Overall.

Website Functionality Audit

Is Navigation of Site Easy & Visible?

Is Website Mobile Friendly?

How Many Pages Overall?

Outline Website Navigation, Here.

On Each Page Check that all of the following are functioning.

Number of Inbound Links

Number of Outbound Links

Number of Images

Number of Videos

Number of Forms

Website SEO Audit

Does this page have a clear targeted keyword?

If so, What Is It?

If Not, What Should It Be?

Does the content of this page contribute to the targeted keyword?

Does the On Page Structure of this page contribute to the targeted keyword?

Use The Checklist Below To Determine.

Home Page
Page 4
Page 2
Page 5
Page 3
Page 6
Ideas, Suggestions, Notes

Last Step!
We'll take a look, and then package up your audit and send it right to your Inbox with our thoughts included!


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