Conduct Your Own Website Audit
Using startsmall.THINKBIG!'s Website Audit Template
Website Content Audit
Is it clear what service/product your business provides or problem it solves?
Is there a clear and/or visible call to action on the Main Page and all other pages?
Does the content put you/your business in the front seat or the customer/client?
Consider the ratio of I’s/Me’s/We’s to You’s.
Does the content serve a purpose for the viewer? Does it offer anything to their story?
How would you rate the overall readability of the content on a scale of 1-5
(1 Being Unreadable)
How would you rate the layout/design of the page in regards to usability?
Scale of 1-5 (1 lowest)
Website Functionality Audit
Is Navigation of Site Easy & Visible?
Is Website Mobile Friendly?
How Many Pages Overall?
Number of Inbound Links
Number of Outbound Links
Number of Images
Number of Videos
Number of Forms
Website SEO Audit
Does this page have a clear targeted keyword?
If so, What Is It?
If Not, What Should It Be?
Does the content of this page contribute to the targeted keyword?
Does the On Page Structure of this page contribute to the targeted keyword?
Use The Checklist Below To Determine.