Foundations of a
Brand & Marketing Strategy
A Consistent & Recognizable Brand
Your brand is what sets you apart from the competition in your industry, and should remain consistent and recognizable to your audience.
Your brand should convey the emotion and feeling you want someone to experience when they interact with any aspect of your business.
Your Brand is conveyed through multiple facets:
Your Logo & All Visual Elements of Your Business
Your Social Media Presence
Your Product or Service
Your Customer Interactions (Online & In Person)
Your Customers' Experiences & Testimonials
How Your Brand Relates To Your Marketing Strategy
Every piece of content that is produced for your marketing strategy contributes to your overall brand. Therefore, every bit of content you create should have the same amount of importance and thought as your business's brand and overall mission.
The type of content I'm referring to is below:
Social Media Posts
Merchandise & Packaging
Visual Elements & Graphic Design
Website Design & Functionality
The Evaluation of
Organized Solutions by Christy
What's Working Currently
The focus of your marketing is on the right outlets for your immediate goals. Facebook & SEO are definitely where you want to be in order to target the local market.
What Can Be Improved
Utilizing more of the Facebook Advertising to target an ideal audience of people who are currently in the market or interested in using Home Organization Services. i.e. people who have looked for organizing solutions, containers, who like certain pages that pertain to organizing, new movers, etc. We also could adjust your Search Engine Optimization strategy in order to show up for people in your area looking for home organization services and solutions.
Here's How It Can Be Done...
The Strategy Components
Facebook Video • Facebook Ads • Facebook Audiences • Search Engine Optimization • Blogging/Content Creation for SEO
Here Is Exactly How Your Investment Will Go To Work For You To Accomplish The Strategy We Outlined.
Website (& Facebook) Audit - (normally $150) FREE with the purchase of sessions below.
What's Included: Google Analytics Walkthrough (& Setup if needed), Research Search Engine Rankings, Research Links, Analysis of SEO Components on site, Analyze Copy, Analyze Keywords, Analyze Call To Actions, Analyze Site Navigation, Test All Links, Strengths & Weaknesses Report of Site, Opportunities Report of Site
Facebook Marketing Strategy Sessions - $75/1.5 Hour Session
What's Included: You and I will dive in to your Facebook Page (using the audit) to determine what works for your ideal target audience. We will determine the type of content that brings about the most engagement for your page, and we will determine your target audience for advertising purposes. I will walk you step by step through the Ad Creation process in each session, and then have a follow up call after the Ad to determine what worked and what didn't and how you can tweak it.
SEO Strategy Session - $75/ 1.5 Hour Session
What's Included: You and I will go over your current website using the Audit. We will decide what keywords work best for your target audience and immediate goals, and then implement them in your On-Page SEO. I will go over terminology and strategy in each session, so you can carry out the methods for yourself in the future.
PRESS RELEASES & STORY PROMOTIONS
Any time I find an opportunity, I will promote your business through Press Releases, and Free Publications. I will seek out promoting opportunities for your business constantly.
MY PROMISE TO BE AN AMBASSADOR OF YOUR BRAND
I will always share your content to my network, and those outside of my network, and be a constant ambassador of your business :)