Foundations of a 

Brand & Marketing Strategy

 

A Consistent & Recognizable Brand

Your brand is what sets you apart from the competition in your industry, and should remain consistent and recognizable to your audience.

Your brand should convey the emotion and feeling you want someone to experience when they interact with any aspect of your business.

 

Your Brand is conveyed through multiple facets:

Your Logo & All Visual Elements of Your Business

Your Website

Your Employees

Your Social Media Presence

Your Product or Service

Your Customer Interactions (Online & In Person)

Your Customers' Experiences & Testimonials

How Your Brand Relates To Your Marketing Strategy

Every piece of content that is produced for your marketing strategy contributes to your overall brand. Therefore, every bit of content you create should have the same amount of importance and thought as your business's brand and overall mission.

The type of content I'm referring to is below:

Email Marketing

Social Media Posts

Print Advertisements

Online Advertising

Merchandise & Packaging

Visual Elements & Graphic Design

Photography

Website Design & Functionality

Blog Posts

Event Planning

Public Relations

The Evaluation of

Cozi Vacation Rentals

 

What's Working Currently

The Business is growing well through current systems in place, and with the coming software and new website with functionality, there will be an excellent place to send consumers, and potential property owners.

What Can Be Improved

Currently, with the addition of the software and management of the overall business, you don't have the time that is necessary to promoting your business like you would like to.

Here's How It Can Be Done...

The Strategy Components

 

Social Media Marketing • Email Marketing • SEO

Here Is Exactly How Your Investment Will Go To Work For You To Accomplish The Strategy We Outlined.

 
Social Media Marketing - $100/month

What's Inlcuded: Between 10-12 Posts Per Week On All Decided Social Media Outlets, Social Profile Management, Incorporating Website Functionalities with Facebook Tabs & Lnk.Bio in Instagram, Hashtag Research, Customer Ambassador Hashtag Research & Implementation, as well as Setting Up Social Media Profiles

Email Marketing - $100/month

What's Included: Setting Up Sales Funnels, Automations, Collection Forms on Website & Social Media, Maintain Contact Lists, Segments & Tags

SEO - $150/month

What's Included: Initial Website Audit & Implementation, Keyword Research, Competitor Research, Monthly Maintenance & Keyword Revisits

Paid Advertising - $150/mo + budget

What's Included: Monthly Keyword Research, Competitor Research, Monthly Reporting, Restructuring of Budget, Maintenance & Refinement

Freebies

PRESS RELEASES & STORY PROMOTIONS

Any time I find an opportunity, I will promote your business through Press Releases, and Free Publications. I will seek out promoting opportunities for your business constantly.

MY PROMISE TO BE AN AMBASSADOR OF YOUR BRAND

I will always share your content to my network, and those outside of my network, and be a constant ambassador of your business :)

Investment

Total

$500/mo or $6,000/year

So Where Do We Start?!

 

MARKETING . DESIGN . BRANDING

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