Foundations of a
Brand & Marketing Strategy
A Consistent & Recognizable Brand
Your brand is what sets you apart from the competition in your industry, and should remain consistent and recognizable to your audience.
Your brand should convey the emotion and feeling you want someone to experience when they interact with any aspect of your business.
Your Brand is conveyed through multiple facets:
Your Logo & All Visual Elements of Your Business
Your Social Media Presence
Your Product or Service
Your Customer Interactions (Online & In Person)
Your Customers' Experiences & Testimonials
How Your Brand Relates To Your Marketing Strategy
Every piece of content that is produced for your marketing strategy contributes to your overall brand. Therefore, every bit of content you create should have the same amount of importance and thought as your business's brand and overall mission.
The type of content I'm referring to is below:
Social Media Posts
Merchandise & Packaging
Visual Elements & Graphic Design
Website Design & Functionality
The Evaluation of
Cozi Vacation Rentals
What's Working Currently
The Business is growing well through current systems in place, and with the coming software and new website with functionality, there will be an excellent place to send consumers, and potential property owners.
What Can Be Improved
Currently, with the addition of the software and management of the overall business, you don't have the time that is necessary to promoting your business like you would like to.
Here's How It Can Be Done...
The Strategy Components
Social Media Marketing • Email Marketing • SEO
Here Is Exactly How Your Investment Will Go To Work For You To Accomplish The Strategy We Outlined.
Social Media Marketing - $100/month
What's Inlcuded: Between 10-12 Posts Per Week On All Decided Social Media Outlets, Social Profile Management, Incorporating Website Functionalities with Facebook Tabs & Lnk.Bio in Instagram, Hashtag Research, Customer Ambassador Hashtag Research & Implementation, as well as Setting Up Social Media Profiles
Email Marketing - $100/month
What's Included: Setting Up Sales Funnels, Automations, Collection Forms on Website & Social Media, Maintain Contact Lists, Segments & Tags
SEO - $150/month
What's Included: Initial Website Audit & Implementation, Keyword Research, Competitor Research, Monthly Maintenance & Keyword Revisits
Paid Advertising - $150/mo + budget
What's Included: Monthly Keyword Research, Competitor Research, Monthly Reporting, Restructuring of Budget, Maintenance & Refinement
PRESS RELEASES & STORY PROMOTIONS
Any time I find an opportunity, I will promote your business through Press Releases, and Free Publications. I will seek out promoting opportunities for your business constantly.
MY PROMISE TO BE AN AMBASSADOR OF YOUR BRAND
I will always share your content to my network, and those outside of my network, and be a constant ambassador of your business :)